Ad Campaign

buzzed driving campaign

The Project

Scenario: The Account Executive approached me and asked if I would like to work on a public service announcement pro bono.

Objective: Create a series of Ad campaign designs that offer something new each time people see and read an individual ad from the campaign.

Solution: A series of advertisements were created to illustrate the hazards of driving while under the influence of alcohol.  

The Process

These were my chosen sketches that were approved by my art director to go forward with. My process when it comes to sketches is to make them as simple as possible while focusing on getting the message across.

The outcome